Report Is buying a new car becoming the same as buying a toaster? in General Posted September 18, 2014 I was talking to a VW finance guy in the local dealership. He advised that 80% of buyers use VW finance and usually as you can imagine just trade in their previous car. He further advised they look at a few cars and buy the one that costs then the least per month around their pain point. They also mostly buy the 3 year service pack so it is all rolled up in one monthly payment. In the majority of cases the colour can play a large part in the decision making process. Therefore yes it's a bit of an Argos decision making process.
Is buying a new car becoming the same as buying a toaster?
in General
Posted
I was talking to a VW finance guy in the local dealership.
He advised that 80% of buyers use VW finance and usually as you can imagine just trade in their previous car.
He further advised they look at a few cars and buy the one that costs then the least per month around their pain point.
They also mostly buy the 3 year service pack so it is all rolled up in one monthly payment.
In the majority of cases the colour can play a large part in the decision making process.
Therefore yes it's a bit of an Argos decision making process.