There are three lugs on the wheel, which hold the nave plate, and are slightly raised from the rest of the circle. That difference is what you have to work with (you operate the removal tool, whether Colin's one or the OE lever, just to one side of one of the lugs). I've found the OE lever from the toolkit in the boot to be fairly good at not damaging the wheel paint, but a bit of rubber or heatshrink sleeving over the bend would make it even better. The paint that will be removed is right on the lug, where the nave plate itself scratches it off during fitting and removal. That's hidden, though, so a bit of non-setting mastic or similar will keep rust at bay.